If you’re a fashion blogger or style Instagrammer, you need to add the global fashion app, WEAR, to your phone pronto. What is it? This popular streetstyle app from Japan recently made its U.S. debut and I’ve been hooked ever since. As a member, you can upload and share images to promote a daily hashtag (and other trending hashtags) as well as tag designers and brands you are wearing.
Here are four key reasons every fashion blogger (especially newbies like me) should use WEAR:
- Win a new wardrobe. WEAR is hosting incredible contests for members which include a style prompt and a designated hash tag. For example, a current #springstyle contest will gift 10 winners a $1,500 shopping spree. Yes, please! Hurry and download the app to enter by March 21. The last contest awarded 10 members a $1,000 shopping spree to Anthropologie. Check out the winners – you may even recognize some of your favorite style bloggers! Think about all the content you could create with this shopping spree?! Besides adding some nice swag to your spring wardrobe.
- Monetize your style posts. Are you looking for ways to make money for all your style and blogging efforts? If you belong to the ShopStyleCollective, they’ve partnered with WEAR so you can easily link your accounts and earn $ when WEAR members click on items you link to in your posts. Not a ShopStyleCollective member? It’s free to join and you’ll be prompted to log-in/join and connect your account once you create a WEAR account.
- Share your personal style among global streetstyle makers (and be inspired in the process!) More than 7 million active members use WEAR, creating a global style-sharing community to be inspired by and perhaps inspire others with your favorite looks, as well. Like flipping through some of my favorite style magazines, WEAR is a digital lookbook sure to give you style and trend ideas.
- Get noticed and use it to approach brand collaborations. Every month, WEAR rounds up the top 100 performing style posts. If your post ranks, you’ll receive a notification and a cute little badge icon. Not sure how to approach a brand you’d like to collaborate with this season? Use a ranking accolade like this in a brand collaboration pitch e-mail as a concrete example of your personal style, how it resonates with your followers and how you can do the same thing for them. With brand collaboration pitches, you just never know unless you ask. So consider this just another way to leverage all your behind-the-scenes work to help land that next exciting project.
If I convinced you to join WEAR, please connect with me when you join!